How to prepare your artwork for printing, laser and embroidery
Send vector files (AI, SVG, PDF) where you can, high-resolution images (300 DPI) for photos, in the right colour mode, with fonts outlined. Getting the file right the first time saves days. Here is what each method needs.
Vector vs raster, why it matters
Vector files (AI, SVG, PDF) are drawn with maths, so they scale to any size without blurring, ideal for logos and shapes. Raster files (JPG, PNG) are made of pixels and blur when enlarged, fine for photographs. Most production problems come from a small raster logo used too big.
For printing (UV & heat-transfer)
Aim for 300 DPI at the final print size, CMYK colour, and include a little bleed if the design runs to the edge. Vector or high-resolution PNG/PDF both work. Flag any exact brand colours so they can be matched.
For laser cutting & engraving
Vector only, SVG, AI or DXF. Keep cut lines and engrave areas on separate layers or colours so the machine knows what to do. Outline all fonts, and set line weights the file actually needs.
For embroidery
Simplify: a handful of solid colours, no gradients, and no tiny text, stitches cannot render fine detail. The artwork is then digitised into a stitch file (DST/EMB). Send the cleanest, boldest version of the logo you have.
A universal pre-flight checklist
Outline or attach your fonts, embed or include linked images, state the exact final size, use a transparent background where needed, and name the file clearly. A two-minute check here prevents the most common delays.
Common questions
What if I only have a JPG or PNG of my logo?
It can still work for printing if the resolution is high enough at the final size. For laser cutting or clean scaling you will need a vector, a logo can usually be redrawn (vectorised) from a clear image.
What resolution (DPI) do I need?
300 DPI at the actual print size is the standard for crisp results. A large image on screen is not the same thing, what matters is the pixels relative to how big it will be printed.
Can you recreate or vectorise my logo?
Yes, a clean logo can usually be redrawn as a vector from a clear reference. It is a small step that makes every future print, cut and stitch easier.
What file format is best for laser cutting?
A vector: SVG, AI or DXF, with cut and engrave paths clearly separated. Avoid JPG/PNG for cutting, the machine follows lines, not pixels.
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